British author and podcaster Giovanna Fletcher has been unveiled as a brand ambassador for IT Cosmetics, and fronts the campaign for the new CC+ Nude Glow foundation.

The former I'm A Celebrity... Get Me Out Of Here! winner commented 'Confidence to me means being confident in my own skin. I love that IT Cosmetics is more than just beauty, it’s about championing who you are rather than saying you have to aspire to be something else'.